维肤佳美容企划方案设计

维肤佳美容企划方案设计

前言

本策划方案是用于开店前的策划。现今美容行业是很有发展空间的，从20世纪80年代初、中期传入中国开始，一直到现在，发展迅速，占据的空间很大，美容的利润也很大。我们做这一策划方案是为了今后我们开店做好一个充分准备。在老师的指导下，和各位同学的努力下，我们完成了这一策划方案，做了这一毕业设计。

策划方案在内容上，是根据在网上查询的资料，书籍的查询，还有市场的走访调查组出来的；结构上，是通过对开店企划方案的基本内容作出来的，针对的是我们这个店的策划。按照模块化，分为市场调查、开店定位和模式；财务预算与装修布局；经营项目和服务流程；管理制度以及促销活动进行排版的。

本策划的市场调查、开店定位和模式是由吴玉蓉同学完成的；财务预算与装修布局是由刘碧玉同学完成的；经营项目和服务流程是由龙佳佳同学完成的；管理制度以及促销活动是由曾鑫同学完成的，在此表示衷心的感谢。

本策划方案编写过程中，参考了许多的开店企划基本内容的教材，还感谢老师的指导。

由于时间仓促，不足之处在所难免，欢迎老师和同学们提出宝贵的意见和建议。

前言·········································································2

中文摘要·····································································3

英文摘要·····································································3

第一部分　市场调查与模式定位

第一章维肤佳美容市场调查···················································6

一、美容行业的现状···························································6

二、市场大环境分析···························································6

三、政治法律环境分析·························································7

四、株洲城镇居民的消费情况···················································7

五、居民消费分析·····························································8

第二章维肤佳美容开店定位和模式···········································9

一、选址·····································································9

二、目标市场·································································9

三、区域竞争定位·····························································9

四、开店模式·································································10

第二部分　装修布局与财务预算

第一章店铺布局······························································10

一、装修工程···································································10

二、布线工程···································································10

三、消防工程···································································11

四、设计考虑···································································11

第二章店铺装修······························································13

一、装修风格分析······························································14

二、外部装修布局······························································14

三、内部装修布局·······························································14

四、美容室内的装修····························································14

第三章财务预算······························································15

一、美容院装潢投资及综合性配套初步预算·········································15

二、营业目标与利润····························································15

三、营业目标的确定·····························································16

四、营业分配··································································16

五、美容院装潢投资及综合性配套具体支出表格···································16

第三部分　美容项目与服务流程

第一章维肤佳美容项目························································17

一、面部基础护理······························································17

二、面部代谢能力护理··························································18

三、面部淋巴排毒护理··························································18

四、面部气血能量护理··························································19

五、面部极速密集祛斑护理······················································19

六、眼部基础护理······························································20

七、眼部针对护理·····························································20

八、眼部艾疗（刮痧）···························································21

九、肩颈舒压养生疗法··························································21

十、背部疏通能量疗法··························································21

十一、疏肝护胆祛斑养生疗法····················································22

十二、女士暖宫养元疗法························································22

十三、乳腺疏通护理····························································23

第二章维肤佳美容服务流程··················································· 24

一、美容院及美容师的基本要求···················································24

二、顾客上门后的服务··························································25

三、顾客进美容室之后的流程····················································25

四、顾客护理结束后····························································25

五、顾客离开后及售后服务·······················································25

第四部分　管理制度与活动策划

第一章维肤佳美容管理制度····················································26

一、美容院培训制度·····························································26

二、美容院产品、仪器设备管理制度··············································26

三、员工管理制度······························································26

四、例会制度··································································28

五、岗位责任制度······························································28

第二章活动策划······························································29

一.促销活动···································································29

参考文献······································································32

感谢信·······································································33

现如今，美容美体在人们生活中已经是一件平常事了，可以说是“飞入寻常百姓家”了。以前，做美容对大多数人来说是一件奢侈的事情，美容院也是不多的。随着人们生活水平的提高，文化知识的不断进步，在解决了简单的生活需求之后，人们开始不断探求永葆年轻的秘诀，追求高大上的生活品质，而美容院则越来越受到人们的青睐，被接受的程度大大的提升。

本开店企划方案是对我们了解市场，了解国家的政策、竞争对手及发展情况具有重要意义，它能够让我们在此基础上向更长远发展。根据开店企划方案我们将对所在地区的发展状况，了解美容人口数量进行估算统计，这对维肤佳的定位来说要是一份可行性数据。企划方案所研究的内容是全面的，有了企划方案我们就可以找到开店的方向，确定开店的规模，并制定一套管理方案，这对我们开启一个新的美容院有指导性的作用。开店企划方案是我们在开店前必须要做的一件事，在我们了解了市场之后，知道了国家的政策，国家对美容行业所规定的法律，对于一些美容产品的管理，美容仪器统一保养的一些规定。使得我们在经营过程中随时保持高度集中，适应市场需要，招揽更多顾客，在市场上占一席之地，把我们的美容院经营得更加好。

参考文献

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【8】高乔，张弘，曹博.温馨我是风格与布局.天津：天津科技翻译出版公司，2007

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