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东旭科技数码耗材店2015五一促销方案
摘 要：东旭科技数码耗材店位于承德市双桥区文化大厦三楼，成立至今已有十年的历史，和其他的公司相比，这家公司产品更为新颖、时尚，广受年轻人喜爱，质量品牌都是值得信赖的。公司环境清雅，营销模式的多样化更是广受消费者好评。
关键词：电脑市场 东旭科技 2015促销方案
前言:随着生活水平的提高，消费者对于电脑的要求有了更新层次的理解。电脑品牌类型的多样化、超薄和节能效果成了消费者关注的几大元素。在电脑行业，为了提高各品牌电脑产品自己的市场份额，各大厂商可以说是使出了浑身解数，希望可以在日新月异的大市场极大地促进自己的销量。正因为如此，我公司特别重视此次的促销活动，特意与公司的精英销售人员进行了各种促销活动。
为了更好的了解现在的电脑市场，本次我们重点是为东旭科技数码耗材店做促销活动的策划，其中包括东旭科技数码耗材店的现在市场概况，SWOT分析，活动的主题以及策略等等。我们希望通过本次的促销活动能够让东旭科技数码耗材店在河北的市场份额扩大，提高销售量以及东旭科技数码耗材店的品牌名誉度，以达到本次促销的目的。
目 录
摘要····························································3
关键词··························································3
前言····························································3
一 、任务概述···················································3
(一)公司简介····················································3
（二）产品简述··················································4
（三）促销的目的················································4
二、东旭科技数码耗材店的市场状况································4
（一）全国电脑行业现状··········································4
（二）河北地区电脑产品现状······································4
（三）竞争对手··················································5
（四）消费者分析················································5
三、公司SWOT分析·············································5
四、促销活动主题及目标··········································6
（一）主题······················································6
（二）促销目标··················································6
五、促销策略····················································6
（一）打折······················································6
（二）试用······················································6
（三）购买产品集字赢大奖········································6
六、宣传策略····················································7
七、具体活动方案················································7
（一）时间安排··················································7
（二）前期宣传··················································7
（三）场地选择以及布置··········································7
（四）具体实施方案··············································7
（五）人员安排··················································8
八、经费预算····················································8
九、效果评估····················································9
结束语··························································9
参考文献·······················································10
致 谢·························································10
为了此次促销，我们进行了周密的营销组合分析，主要达到以下目的：
1.通过现场让消费者试用的方式，让消费者体验公司产品的新颖和顺畅。达到提高东旭科技数码耗材店的知名度以及美誉度。
2.通过购买产品达到抽奖资格领取东旭科技数码耗材店的电脑周边产品以及代金券的方式和打折促销等方式来激发消费者的购买欲望，提高销售量
参考文献
⑴赵礼海，北方经贸，哈尔滨，黑龙江苏省上经济委员会、黑龙江省经济管理干部学院，1999年01期
⑵文腊梅、冯和平、江劲松，市场营销实务（第二版次），湖南大学出版社，2009年
⑶文腊梅、欧阳胜雄，市场调研实务（初版），湖南大学出版社，2009年